A must-attend event of the season, held in the iconic Roland-Garros Stadium, the Supercup celebrates the best of French basketball. Throughout an entire weekend, the four best men's clubs in the country will compete in an exceptional tournament, while the two best women's teams will face off on Sunday for the Champion's Match.
Through this partnership, the LNB and FULFIL bring together two worlds that share a common culture of commitment and self-improvement. On one side, a competition that highlights the performance of players. On the other hand, a brand of protein bars that supports athletes daily with nutrition designed to help them achieve their goals.
This partnership positions FULFIL at the heart of a rapidly growing sport, driven by a new generation of players, participants, and fans. For the LNB, it reflects the growing appeal of its competitions and its ability to attract brands perfectly aligned with the values of basketball.
The FULFIL Supercup thus aims to continue showcasing French basketball through a spectacular, accessible, and unifying event, bringing together the best male and female players in the country each year in one of the most iconic venues of French sports.
Philippe Ausseur, President of the National Basketball League
"We are thrilled to welcome FULFIL as the naming partner of the" Supercup. The partnership between our two brands is natural: the Supercup celebrates the best performances of French basketball while... that FULFIL supports athletes in achieving their goals. Together, we share the same ambition: to grow French basketball and offer "An event that is increasingly attractive for players, clubs, and fans."
Anne-Laure Cottel, Marketing Manager at FULFIL
"We are very happy to associate FULFIL with the Supercup, an event" emblematic of basketball who perfectly embodies the values of Surpassing oneself, the desire to achieve one's goals, and pleasure, values that we carry. This partnership marks a new step for the FULFIL brand, by allowing us to establish ourselves sustainably in the world of sports and to strengthen our proximity with consumers, whether they are regular athletes "or simply enthusiasts of an active lifestyle"
